Our Mission in Natural Food Marketing

We are a mission-driven company that excels in health and wellness marketing, representing our clients with a standard of excellence. Our marketing services assist customers searching for answers to their particular health needs. We continue to build our business with high standards permeating all aspects, including our vendor promotion services. Our success in fulfilling our vision leads to client satisfaction for both our client vendors and ultimately the consumer, especially at natural product expos.

Our History

SMG is a hybrid natural food and product marketing company established in 2007, specializing in health and wellness marketing by providing targeted strategies to assist vendors in promoting and selling their brands. SMG recruits diversely talented representatives with backgrounds in nutrition and sales to fill Expo and Event marketing positions, where our reps educate attendees and drive sales. Additionally, SMG offers vendor promotion services and specialized social media marketing for our clients. Over the past 8 years, SMG has collaborated with more than 300 vendors at natural product expos across various cities nationwide.

Our Leadership

Professional portrait of a woman with brown hair wearing a black patterned jacket.

Karen Sands: Founder

Ashley: Marketing & Recruitment

Karen is a Media Sales professional with over 17 years of successful experience in New Business Development and Marketing. Her extensive background includes building businesses for renowned companies such as CNN Turner Broadcasting, PBS Television Networks, and COX Enterprises, with a strong focus on increasing sales across various sectors including TV, Radio, Retail, Food, B2B, and health and wellness marketing. Additionally, she has contributed to sales development through food promotions with PBS productions like Check Please!, Wining & Dining with Yves Durand, and Rick Bayless: Mexico One Plate At A Time, as well as engaging in vendor promotion services at natural product expos and many others.

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Woman standing next to informational boards at an indoor expo.

Ashley: Marketing & Recruitment

We provide customer relations and work directly with our vendors to meet their needs and promote their products, while also ensuring the success of our Wellness Educators in collaborating with our vendor clients. Our health and wellness marketing strategies are enhanced by our vendor promotion services, especially during natural product expos.